By Dr Tanya: The New Era of Our Brand

If you’ve been following our brand for some time, you’ve likely noticed a few changes recently. We look and sound a little different, and even have a new name to mark the evolution: By Dr Tanya.

Yet, behind the digital facelift (so to speak), is something much more meaningful and important to us than the fresh new logo and fun colour palette.

As a doctor-owned and led brand, we’ve always believed that good skincare should incorporate science, education, and the understanding that no two faces are the same. This philosophy has shaped our brand for the past eight years, and it’s become increasingly important as the skincare industry continues to evolve.

So, why the brand evolution…and what exactly has changed? Keep reading!

When I first founded Dr Tanya Skincare in 2018, my goal was simple: to make effective, doctor-formulated skincare more accessible.

I wanted to bridge the gap between the advice I gave patients in the clinic and products used at home daily.

This meant focusing on evidence-backed ingredients—whether modern science or Ayurvedic practices—developing products with a clear purpose, and helping educate consumers on the importance of understanding their skin.

Over time, our brand has grown. We’ve expanded our offering, reached new markets, and kept refining what our customers want and need from their skincare.

I’d be lying if I said our brand evolution was entirely the result of better understanding our audience. To an extent, the changing industry has also helped us decide the kind of brand we want to show up as, and more importantly, who we don’t want to be.

The reality is, the skincare industry looks very different today than when we first started.

Consumers have access to more products, ingredients, and information than ever before. On the surface, that’s incredibly positive. Why? Because it means there’s greater demand for it as people are taking more interest in their skin health. And as a doctor, I genuinely love this.

However, as we know, more choice often brings more confusion.

The unfortunate reality is that the industry has slowly lost touch with what’s important. Now, we’re introduced to new ingredients every other week (most of which haven’t undergone substantial testing to understand their benefits or risks). We’re told that $300 is a reasonable price for a moisturiser, with an almost identical ingredient panel to your supermarket alternative. And we’re made to believe that the most effective results require an elaborate 12-step routine.

And while we’re the first to appreciate innovation, we believe the skincare industry has gone too far in creating an environment where caring for our skin feels unnecessarily complicated and unbelievably unrealistic for the average person.  

The reality is that effective skincare doesn’t come down to how many products you own or whether you’re following the latest trends. It’s much simpler than the industry wants you to believe. It’s about understanding what your skin needs and choosing ingredients to support it.

It’s the approach I’ve always followed in the clinic, and it’s the same approach we stand behind at By Dr Tanya…especially in our next chapter.

As we’ve grown, we recognised the need to make our product offering clearer, more considered, and more representative of how I approach skin health in a clinical setting.

As a doctor, when someone comes to me with a skin concern, I don’t recommend the same treatment or routine to every patient. I consider their individual needs and skin concerns, and develop a solution best suited to them.

We wanted to bring that same philosophy to our skincare brand. The goal is to take the two decades' worth of medical experience I’ve gained in clinical practice and translate it into targeted, straightforward skincare solutions that everyday people can access and understand.

This is where and how our evolution started.

We’re evolving from Dr Tanya Skincare into By Dr Tanya— Our new identity helps me shape and ‘prescribe’ product ranges designed to suit individual skin concerns and needs. 

Now, we’re creating a clearer structure that lets each range stand on its own with a distinct purpose, look, and feel…while remaining anchored in the same doctor-led expertise.

At a glance, this means a more intuitive website experience, easier product self-selection, and clearer distinctions in product suitability.

1. We’ve Got A New Look

We’ve refreshed our look and feel. While there’s still more to be revealed (we’ve got some exciting launches on the horizon), you’ll notice that our branding and packaging have all changed.

Our visual identity feels cleaner, more cohesive, and even a little more fun than you might remember. We’re embracing a little more colour this time around, while remaining true to our green roots. Our logo has changed slightly to accommodate the changes to our brand name, and our tagline has been adapted to suit where we’re headed:

• Brand name: Dr Tanya Skincare —> By Dr Tanya

• Tagline: Authentic, inspired Skincare → Care for Your Skin, Done Properly

What to expect: A fresh, approachable, and fun look, with the same doctor expertise and education.

2. More Distinct Ranges

One of the biggest changes we’re making (and arguably the most exciting one) is our skincare ranges.

So, what exactly can you expect to see from our products moving forward? It’s simple: clear ranges for different skin types and concerns, treated the doctor’s way. We’re more mindful about creating an online experience that is easier for customers to navigate and self-select.

3. We’re Cutting the BS in How We Communicate

We’re tired of complicated medical jargon, conflicting advice, and empty promises. And while we’ve never bought into that style of marketing, we’re getting even more intentional with how we communicate.

You can expect even more straightforward education, clearer product guidance, and practical ingredient and routine advice that everyday people can understand and apply.

While we may look, sound, and function a little differently than before, our brand is still built on the same foundation that has gotten us this far. And that’s not going anywhere.

We’re still a proud doctor-led brand committed to using evidence-based ingredients to deliver effective skincare solutions.

As a founder, my mission remains unchanged: to help people better understand their skin and make confident, informed decisions about how to care for it.

As the skincare industry continues to change, we feel confident about where we’re heading. I believe demand is even greater now for doctor-led brands with a straightforward approach to skin health.

We’re excited to see what’s next in our journey, and we’re grateful to everyone who's been along for the ride so far. We can’t wait to show you what’s next.

Welcome to By Dr Tanya.

Care for Your Skin, Done Properly

Dr Tanya Unni

Founder, By Dr Tanya