Lady applying moisturiser to her cheek bone

Niacinamide Serum: Your Guide to This Skin Saviour

Written by: Rebecca Eaton

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Time to read 6 min

If you’ve been paying attention to the world of skincare for quite some time, you’ve no doubt heard of popular players like Retinoids, Hyaluronic Acid, and Vitamin C. 


Yet, one equally beneficial but completely underrated ingredient you may not know an awful lot about yet is Niacinamide — the anti-ageing skincare warrior shown to improve radiance, hydration, and youthfulness. 


If you want to know more about Niacinamide serum benefits and how it can add value to your skincare ritual, this is your go-to guide. 

The quick guide:

What is Niacinamide?

The word “Niacinamide” may not sound too familiar, but we dare say Vitamin B3 will. Niacinamide is a type of Vitamin B3 that your body produces when you have excess niacin or through converting the amino acid tryptophan. However, when referring to skin, Niacinamide has unique benefits of its own. 


Niacinamide is important in helping build keratin, a protein that supports skin health by improving strength, texture and complexion. 


One of the best ways to give our skin this power-packed nutrient is, of course, Niacinamide serum or other skincare products (like moisturisers and cleansers) that contain active Niacinamide.

What are the benefits of Niacinamide?

A woman smiles as she applies eye serum

Niacinamide’s benefits are quite varied, giving this incredible ingredient a seemingly never-ending list of powers. From improving skin strength and protection to supporting acne-prone skin and more, here are some reasons the skincare industry cannot get enough of this game-changer:  

1. It helps your skin retain moisture

Niacinamide has the ability to help your skin grow a ceramide barrier, subsequently improving moisture retention. As a loss of moisture in the skin is one of the leading causes of premature ageing, maintaining skin hydration is critical to keeping a youthful, healthy glow. As such, this is particularly beneficial for mature skin and those who suffer from eczema and dry skin. 


In addition to offering anti-ageing benefits, moisture retention in the skin is crucial for preventing dry skin, reducing the risk of bacteria growth and irritants slipping through the lipid barrier, supporting skin regeneration, and maintaining skin elasticity

2. It supports oil regulation

While maintaining a healthy level of oil production in your skin is vital to achieving a youthful, glowing complexion, unfortunately, you can have too much of a good thing. 


Niacinamide serum and skincare are shown to help your skin regulate the amount of oil produced by your sebaceous glands, which helps to lower the risk of having excess oil. This reduces your chances of experiencing skin irritation, clogged pores, or acne breakouts caused by excessive oil production. 

3. It helps safeguard you against oxidative stress

Your skin is the first part of your body to come into contact with the external environment, subjecting it to oxidative stress. Oxidative stress is caused by free radicals from environmental elements, such as ultraviolet light, infrared, pollution, smoking and psychological stress. Unfortunately, prolonged exposure to oxidative stress severely impacts your skin — contributing to a loss of collagen and elastin fibres. 


This expedites skin ageing, resulting in wrinkles, skin sagging, sun spots and discolouration. It also impacts initially less visible aspects of your skin’s health, including skin barrier function and moisture retention. 


What does all of this have to do with Niacinamide? This incredible ingredient can help safeguard you against oxidative stress by helping to rebuild healthy skin cells while offering additional protection, like protecting your skin cells from UV damage.

4. It offers anti-ageing benefits

In addition to helping your skin retain moisture, Niacinamide also helps minimise the appearance of hyperpigmentation, fine lines, and wrinkles.


Research has found that products containing 5% Niacinamide concentrations can effectively lighten dark spots after four weeks of use and reduce age-related sun damage and wrinkles.  

5. It reduces skin redness and improves brightness

One of Niacinamide’s most loved characteristics is its anti-inflammatory properties, which significantly reduce the appearance of red, blotchy skin. Combined with its hydrating and skin barrier-strengthening properties, this powerful ingredient has much to offer regarding radiance and youthfulness and should certainly not be underestimated. 


Undoubtedly, its most unique benefit is its ability to improve skin brightness. Niacinamide supports cellular energy restoration, helps to repair damaged DNA, and reduces some of the harmful side effects of UV rays, all of which can lead to discoloured skin and the early onset of wrinkles. By minimising these effects, you’re left with a brighter complexion. 

How can you add Niacinamide serum to your skincare ritual?

A smear of moisturiser on a pink surface

The fantastic thing about Niacinamide is that not only does it boast a litany of benefits, but it can also be found in a variety of different skincare products (in addition to serums), making it an easy ingredient to add to your skincare repertoire. 

1. What skincare products contain Niacinamide?

From serums to moisturisers and everything in between, Niacinamide can be found in the following skincare products, and thus require unique instructions for use:


  • Cleansers — This is the first step in your skincare ritual and includes applying product and water to your face in a rubbing motion. Cleanser is a fundamental step in your skincare ritual as it helps remove dirt, makeup, and bacteria from your face. 
  • Serums — Serums are applied after cleansing your face and before applying moisturiser. Niacinamide is a common active ingredient in facial serums and eye serums. Consider serums as your go-to saviours carefully designed to target specific problem areas, i.e., hydration, ageing, hyperpigmentation, etc. 
  • Moisturisers — Moisturiser is generally the final step in your skincare ritual and should be done after cleansing and applying serums. Moisturiser is essential in locking in moisture and your other skincare products. 
  • Face Masks — Believe it or not, it’s also not uncommon to find Niacinamide in certain face masks. Face masks are designed to offer deep nourishment and should be rinsed off after each use. 

2. What Dr Tanya products contain Niacinamide?

At Dr Tanya Skincare, we’ve incorporated Niacinamide into several formulas owing to its undeniable benefits. If you’re looking for high-quality skincare solutions to test out the power of this ingredient for yourself, we recommend the following products:


  • Dr Tanya’s Miracle Cream Cleanser — The perfect solution to target fine lines and enhance your skin tone.
  • Dr Tanya’s Radiant Day Cream — Hydrate and support skin renewal with this multi-action everyday Niacinamide moisturiser. 
  • Dr Tanya’s Night Repair Serum — One of our favourites for stimulating cell renewal and combating ageing while you sleep. 
  • Dr Tanya’s Eye Lift Tightening Serum — Brighten and illuminate your eye area with our best-kept secret for healthier, younger-looking eyes. 
  • Dr Tanya’s Holy Basil Conditioner — If you thought Niacinamide only benefits the skin, think again. This incredible ingredient is also a game changer for repairing and restoring luscious, healthy locks.

3. How do you apply Niacinamide, and what products does it play nice with?

A woman holds a serum dropper

Niacinamide application will vary from product to product; as such, there’s no one rule for how or when to apply it. While all product formulas are unique, you’ll generally find that most contain around a 5% concentration or less


Where possible, we recommend starting cautiously with a low concentration if you’re prone to sensitivities or irritation.  


Niacinamide’s benefits are powerful alone but can be even more potent when paired with the right ingredients. For example, depending on the other ingredients in your skincare products, Niacinamide can be particularly beneficial when paired with:


  • Salicylic Acid to help reduce excess oil and fight acne. 
  • Alpha-hydroxy Acids to help improve Niacinamide’s effectiveness through exfoliation and to help reduce potential irritation caused by the acids. 
  • Hyaluronic Acid to support moisture retention and reduce dryness. 

FAQs about Niacinamide serum and products

Can you use Niacinamide and Vitamin C together?

Yes, niacinamide and Vitamin C are compatible and can be used together to brighten skin, improve texture and reduce pigmentation.

How do Hyaluronic Acid and Niacinamide work together?

Niacinamide enhances skin barrier function, while hyaluronic acid deeply hydrates, making them a perfect duo for plump, healthy skin.

Is Niacinamide safe to use with retinol?

Yes! Niacinamide complements retinol by soothing skin, reducing irritation, and enhancing overall effectiveness.

Can you use Niacinamide with salicylic acid?

Absolutely! Niacinamide calms skin and reduces redness, while salicylic acid clears pores, making them ideal for acne-prone skin.

What are the benefits of pairing retinol and Niacinamide?

Using these together helps target ageing and uneven skin tone while minimising dryness or irritation.